« Hello my name is Paul Smith » at the Design Museum of London marks the 40 year anniversary of the Paul Smith brand, celebrating the English fashion icon's career to date.
In the museum's own words the exhibition evokes 'a world of creation, inspiration, collaboration, wit and beauty.' Mood-board images, clothing samples and bric-a-brac are brought directly from his offices to transplant the world of Paul Smith to the small Museum on the Thames.
The man himself exemplifies of the power of a dream, hard work and creativity. Starting the business at the age of 16 in his home town of Nottingham, with little experience or tailoring skill yet to his name. The exhibition tracks each chapter of his life and career, from these humble beginnings to a label of international prominence.
Now responsible for 14 collections, Mr Smith is regarded as one of Britain's most successful designers - indeed one of it's biggest fashion exports - wholesaled to over 66 countries, with 17 stores in England as well as in cities such as Paris, Milan, New York, San Francisco, India and Korea. Despite such success he has always strived to maintain creative control and direction over the self named label. He continues to be both chairman and designer.
The exhibition ran at the Design Museum of London throughout 2013, and is now touring internationally.