Past Present


A recently launched headwear label - combining a sense of traditional gentlemen's styling and a refreshing nod to modernity  - emerges at a time when headwear seems to be experiencing a revival, at least particularly in Australia. Introducing Past Present.

The Peacock Paper spoke with Jeremy Kennedy - the label's founder about his inspiration, the values behind the brand and a little on the production side of things. 

It looks like Past Present was born out of an interest in the sartorial elegance of a gentleman of a past generation, do you think this sentiment is experiencing a revival (thinking of Pitti Uomo for example) or has it always persisted?

There is no doubt we are seeing a come back of the sartorial look amongst men. I do think it has always been there though, in some way, shape or form, just depending on where in the world you are (Italy is generally always all over it). I'm a big fan and I really like the idea that our name 'Past Present' links quite closely to this.

 As Past Present celebrates the junction of the past and the present meeting – do you think this sets you apart from other labels who can be more focused on current trends and transient fashions? 

I do - the name itself has real meaning, but you don't have to think too much to know what it means. This helps people understand the brand and it's difference to others. 


What else inspired you to create the line of headwear? Were you looking for something personally which was missing in the market?

When I initially thought of Past Present, I actually wanted to do clothing, with hats part of the 'accessories.' After more thought I realised there weren't many brands dedicated to headwear, most notably locally, but Australia wide as well. Headwear is generally a small part of a brands offerings, putting their focus into apparel, we have decided to focus on headwear, and do it right.

That idea is really important, though– choosing one thing and specializing. How are the hats actually produced?  

The wide brims are manufactured in Pennsylvania, in the oldest hat factory in the USA. Rag and Bone, Baileys Hats and Kangol also have their hats made here, just to name a few. They are made using a 100% wool felt, we decided to use a lighter felt, being in such hot weather in Perth we felt the heavier felt wouldn't feel as nice. 

The caps are made in New Zealand, the Hunter collection were made from high quality Woolen fabrics designed to wear all year round. These fabrics came from Ireland and Scotland and will last forever. The Ebbetsfield are made in Seattle, USA. Ebbetsfield is a brand based on traditional baseball inspired apparel – an absolute classic and fits in very well with Past Present.

What do you believe is the biggest characteristic that sets the label apart and makes it individual?

Past Present is 100% focused on headwear. There are so many brands trying to incorporate hats and caps into their apparel line, some do it well, but they just don't put the time and effort into these products like we do. We offer simplicity and flexibility for the wearer with minimal branding and the effortless classic look that comes with the headwear.

Past and Present have Australian stockists, as well as availability online at 

Daniel Wellington

Daniel Wellington have quickly gained a reputation for their classically-styled time pieces. Hailing from Sweden, the brand gracefully personifies Scandinavian minimalism. In doing so - and almost democratically - the timepieces bring together a distinctive eye for craftsmanship and a reasonable price. It is this model which has led to their recent worldwide success. 

Filip Tysander, the brand's founder was inspired by the sartorial elegance, yet unpretentiousness of a gentleman he met from the British Isles, Daniel Wellington. So inspired by his timeless style, the man became the inspiration for the distinctive aesthetic, acting as a type of benchmark for quality.

We always strive for perfection, and we are proud of every watch...

Speaking to the brand themselves, their resulting intention is clear: "we always strive for perfection, and we are proud of every watch. We intend to create elegant, classic timepieces made for people with great taste. The watches are as thin as 6 mm, feeling like an extension of your wrist no matter the occasion."

Common Projects

In 2004, art director Prathan Poopat and creative consultant Flavio Girolami sought to create a luxury sneaker that united a simple utilitarian design and a sense of Italian craftsmanship.

In a market crowded by heavily branded offerings, the sneakers fit perfectly within a movement of understated minimalism, synonymous with the aesthetic led by Phoebe Philo at Celine. This anonymity also gives the sneaker its distinctiveness. That is, the sneaker's tailored approach, block colours and simple yet unique style give it it's uniqueness.  

The absence of a distinct visual identity created by way of a logo is important. With only markings representing style code, colour code and size, the absence of a logo represents an important idea the designers sought to convey: today, items of clothing or footwear facilitate a lifestyle, look or identity rather than bringing their own identity to the wearer.

Without advertising and other such formal marketing elements, the italian craftsmanship and understated luxury let the sneaker speak for itself. 

Maison Balzac

The Peacock Paper talked to Elise Pioch Balzac, the fashion buyer turned entrepreneur and wick-master, about her evocative and sentimental line of candles. 


What was the inspiration behind Maison Balzac?

I created Maison Balzac 2 years ago out of nostalgia for the south of France where I come from. After 10 years in Australia I started to miss my roots, my home and remembered what a happy childhood I had, filled with perfumes of the nature surrounding us. 

So I developed my own scents with the help of a Sydney based Perfumer, each scent describing a moment on a typical Sunday at home when I was 8. For example, Le Soleil reminds me of my mum squeezing fresh orange juice in the morning and Le Sud evokes the bath infused with fresh lavender flowers that my grand mother was prepring for me every sunday evening.

What is unique about Maison Balzac?

Not only the perfumes are unique to my brand but each glass is mouth blown in white jade glass, which is a rare and poetic material. Everything about Maison Balzac is bespoke, french and personal.

Before creating Maison Balzac what were you doing? 

I used to work with Martin Margiela at Hermes in Paris then moved to Sydney to become a fashion buyer for the Belinda stores, so my career in Fashion allowed me to meet very inspiring creative minds with strong point of view and a distinct attraction for well made, high end products. Like them, I wish to offer a personal story through impeccable products that makes you feel good.